17 August 2015
By Bryan T. Smyth
bryan@TheCork.ie
Vicki Crean, Manager, AIB , Audrey Houlihan, Manager, AIB, Helen Wycherley, President, Network Cork and Elmarie Kelleher, Regional Business Banking Manager, AIB at the launch of the Network Cork event on Demystifying the World of Personal Branding which takes place in AIB, 66 South Mall on 2 September.
Pic Darragh Kane.
Network Cork is a membership group for ‘women in business, the professions and the Arts’
It allows members to exchange business ideas and increase their business contacts.
Network Cork holds monthly networking meetings where a guest speaker is invited to educate, inform and entertain on topics of interest to women.
September’s event will feature guest Speakers:
Mary McKenna, Managing Director of Tour America
and
Brian Keating, Brand Director of AIB who will give an insight into the topic of personal branding.
The 2nd September event will take place in AIB’s iconic 100 year old building at 66 South Mall, Cork City Centre.
Speaking ahead of the September event, Helen Wycherley, President, Network Cork said, “As part of our on-going partnership with AIB, we are delighted the bank is hosting this joint event from its magnificent headquarters”.
Personal branding is about identifying and communicating what makes us unique and relevant so we send a clear, consistent message about who we are and what we are good at so this will set us apart from everyone else. We are the head marketer for our brand and the personal brand we develop in business will build our reputation and help grow our network so people will seek us out for our knowledge and expertise.
Mary McKenna, Managing Director of Tour America founded her company in 1995 and has built it from 3 staff to now employing 50 staff in Dublin and Cork and includes Cruise Holidays and Magic Holidays. She will share her thoughts on what is personal brand and how she has developed her own brand. Guests will also hear from Brian Keating, Brand Manager with AIB. Brian is a leading Marketing & Business leader with over 20 years experience of developing and delivering impact & profit driven business solutions within industry leading organisations such as Diageo, The Coca-Cola Company, Aryzta and AIB. In Sept 2013, Brian joined AIB as Brand Director with responsibility for the rejuvenation of the AIB brand.
“Those attending will learn how to reflect their brand in everything they do in their personal and professional life including their use of social media, in their office surroundings, volunteer activities and more, said Helen Wycherley, Network Cork President.
Ahead of the event AIB Regional Director, John O’Doherty said, “AIB is delighted to co- partner with Network Cork and to host the forthcoming event on “Personal Branding”. AIB is very committed to supporting both Personal & SME business. We are delighted to host the upcoming event here in AIB 66 South Mall. This iconic building celebrates its 100 year anniversary this year”.
Elmarie Kelleher, AIB Regional Business Banking Manager said, “This is the third year we have co-partnered with Network Cork and we look forward to again hosting this event, meeting both new & existing customers”.
Advance booking is essential for this event which takes place on Wednesday, 2 September at 6pm. Admission is free to members and a limited number of spaces are available to non-members at the cost of €25 per person.
