4 July 2021
By Roger Jones
roger@TheCork.ie
The 4th of July every year is an opportunity to celebrate the birth of America in a way that is unlike any other American holiday. Independence Day celebrates freedom, but it also means that there are a lot more people out on the web looking for deals and discounts to use on that specific day. You may be thinking about how you can capitalize on this by running a promotion or having some type of sale. But the truth is, without planning ahead, your promotions might not see an uptick in sales because they’re just one-offs and customers won’t know what’s going on if you don’t tell them about it beforehand. If you want to increase sales at your store today (or tomorrow), here are some tips for making sure everyone knows where to find your deals!
Give away freebies that are related to Independence Day
People perceive freebies as a failed attempt at reclaiming one’s audience, but the main reason why this method is important in the long run is because of how it can contribute to the huge increase of sales when it comes to the grand scheme of things. E-commerce marketing agencies, such as Socital, recommend freebies as a part of your marketing campaign for Independence Day. It has been proven that freebies work well and in terms of what kind of freebies that you can be given away on Independence Day, there are a lot of options such as American flags or red, white, and blue balloons. Do not underestimate the power that this can have on your overall reach and just how it has the ability to boost things for you in the long run and change things for your business in a split second. You will definitely not regret making that decision as a business that cares about what’s going on in the world.
Offer a discounted prices
Discounts are seen as attractive, especially on the holidays. The main reason why people shop more on holidays is that they know that there will be discounts and sales which is why you should know that discounts can get you more traffic on Independence Day than on any other random day in the week. This is why this is the first tip on the list, and why you need to make sure that you are always making sure to increase your sales.
Send out an email blast to customers
Discount codes are used in ways that allow a user to purchase an item before they receive a discount on the item, usually a small deduction to the actual cost of the product. In terms of what they are used for, the main aim is so that they can increase sales by spreading the word about a discount that allows people to save money while still generating revenue for their business. So, it’s a win-win for both parties because the rapid boost in sales is better than no sales at all and indirectly makes up for any loss that they may face from cutting down the price to accommodate other users.
Add a reminder about the sale on social media platforms
When it comes to using social media platforms as a reminder about sales, you need to make sure that you are actively taking part in doing that, especially on holidays. The reason why this is important is that it has a lot of benefits when it comes to increasing your reach which is why you must learn to make use of it daily.
Get creative
When it comes to hosting a contest where people who enjoy buying something from your store get entered into a drawing for prizes, you need to learn to hone the inner creative that is tapped away inside you. Make sure to use this opportunity to really get creative and you won’t regret how it will pay off with regards to allowing you to do well in your business and overall boost your sales. Holidays are a great way to increase traffic all-around but when it comes to generating more revenue and excelling, you should try doing giveaways with large prizes to draw people to make the effort of checking out your business.
