22 November 2019
By Elaine Murphy
elaine@TheCork.ie
Cork Airport took home the accolade for Best B2C (business-to-consumer) Campaign at last night’s 2019 Spider Awards.
Cork Airport was awarded at the prestigious digital awards ceremony for its most recent drive to increase brand awareness and maximise bookings through its digital marketing campaign Love Taking Off. The campaign focused on a selection of the over 50 routes on offer from Cork Airport across the UK and continental Europe along with an emphasis on the key European hub airports that connect Cork Airport passengers to further destinations around the globe.
Pictured are members of the Cork Airport digital team (l-r) Head of Communications Kevin Cullinane, Digital Marketing Specialist Kathryn O’Dwyer, and Communications Specialist Kathleen Walshe who took home the award for Best B2C Campaign at the 24th annual Spider Awards which took place at the RDS Concert Hall, Dublin last night (21 November). NO REPRO FEE. Pic: Spider Awards
Commenting on the award, Head of Communications at Cork Airport, Kevin Cullinane said: “We are delighted to be awarded with Best B2C Campaign for our most recent campaign Love Taking Off at the Spiders. The objectives of this campaign are to build route awareness, grow passenger numbers by 7% year-on-year and increase Cork Airport’s market share in the south of Ireland. Using a mix of pre-planning and customer research, creative workshops and strategic and targeted online and traditional advertising, the campaign has been a huge success.
“This year, passenger numbers forecasted to travel through the Airport will hit 2.6 million, up 8% on 2018. This success is due to the hard work and dedication of the whole team at Cork Airport including the digital department. We would also like to thank our creative agency Totem, our media buying agency Spark Foundry and our communications agency Springboard PR & Marketing, whose combined work has helped shape the success of this campaign. We are delighted to be honoured with this Spider Award.”
The 24th annual Spider Awards took place on Thursday, 21 November, at the RDS Concert Hall, Dublin. The prestigious ceremony honours individuals and companies who drive digital excellence to maximise results.