11 February 2018
By Mary Bermingham
mary@TheCork.ie
The convenience retail chain Londis recently launched their new advertising and social media campaign a retailer event in The Stella Theatre recently.
CAPTION: Pictured at the retailer preview of the new nationwide Londis advertising and social media campaign were Cork retailers John and Majella Roche from Roche’s Londis, Doneraile, Co Cork.
The multi-platform campaign, a contemporary take on Londis’ marketing positioning of ‘local like you’, will be broadcast across television, video-on-demand and accompanied by a digital and social media campaign.
Commenting on the new campaign, Suzanne Weldon, Marketing and Communications Director, BWG Foods (owner and operator of the Londis brand in Ireland) said, “We’re delighted to announce the launch of Londis’ new advertising campaign. Londis has always been at the helm of neighbourhood-focused retail convenience, but this marketing investment signals a new era for the Londis brand where its inherent commitment to local people will be modernised for the communities and consumers of today.”
