Cork City Council is stepping up their campaign against gum litter and
asking people to “Bin it Your Way”. This is the second year of the
three-year campaign and Cork City Council are once again an active
participant in the high-profile national Gum Litter Taskforce (GLT)
awareness campaign. On Wednesday 10th July 2013, Cork City Council
were on the streets of Cork City at Daunt Square to promote the
correct disposal of gum litter with the help of the GLT ad-bikes and
local authority representatives were distributing gum raps and other
campaign materials.
Coordinated by the GLT in association with local authorities
throughout Ireland, the national Gum Litter Taskforce awareness
campaign aims to reduce the amount of gum litter in the most practical
way possible by going to the root cause of the issue and encouraging
the public to “Bin it Your Way”.
The campaign uses fun and energetic ways to promote the responsible
disposal of gum litter. A survey conducted at the end of the first
year of the campaign showed a 28% reduction in gum litter nationally
and a significant improvement in attitudes towards gum litter with 92%
of people surveyed viewing irresponsibly disposed of gum as litter.
“The campaign delivers a serious message in a lively and creative way
about keeping our streets and footpaths clean of gum litter so I’m
delighted to lend my support to this innovative and catchy campaign.
The posters and TV ads have attracted lots of attention and we are
already seeing a visible improvement on our streets which we are
striving to maintain. It’s in all our interests to ‘Bin it Your Way’,
said Eamonn Walsh, Senior Engineer.
Paul Kelly, Chairman of the GLT, outlined new elements in the “Bin it
Your Way” campaign. “This year we have TV advertising and on pack
messaging in addition to the schools education programme,
point-of-sale material around the country and sponsorship of three
awards in the TidyTowns competition. We have also developed a mobile
application gaming app which will be available to download free from
the app store from the 8 July. This app is a fun way to promote the
campaign message and encourage the public to dispose of gum
responsibly” he stated.
“It is also a mark of how successful and well received the campaign
was last year that we have an additional seven local authorities
participating in this year’s campaign,” he added.
The 30 local authorities participating are; Dublin, Waterford, Cork,
Limerick and Galway City Councils, Laois, Roscommon, Wexford, Donegal,
Kilkenny, Sligo, Galway, Kerry, Monaghan, Cavan, Longford, Waterford,
Leitrim, Limerick, South Tipperary, Fingal, South Dublin, Westmeath,
Dún Laoghaire-Rathdown, Kildare, Wicklow and Trim County Councils and
Ennis, Navan and Tullamore Town Councils.
